Build a Brand People Crave

When you’ve built the world’s largest cupcake franchise from the ground up, you understand what makes a brand irresistible. You learn how to capture attention, earn loyalty, and turn an idea into a movement. From a single bakery to over 100 locations, I’ve lived the process — and now, I’m sharing that experience to help others do the same.

My consulting approach is rooted in real-world results. I don’t offer theory or one-size-fits-all solutions — I bring firsthand knowledge of what it takes to scale, franchise, and sustain a powerful brand in a competitive marketplace.

Whether you’re starting a new concept, refining an existing brand, or exploring franchise growth, I’ll help you clarify your vision, strengthen your strategy, and position your business for long-term success.

Here’s what we’ll focus on:

• Brand Clarity & Storytelling
  Define what makes your brand unique and how to communicate it clearly. We’ll shape your visual identity, tone, and messaging to connect with the people who matter most — your customers.

• Strategic Positioning
  Understand your market, refine your competitive edge, and build a strategy that sets your brand apart.

• Franchise Development & Expansion
  Learn how to franchise with purpose — from concept evaluation and operational systems to franchisee support and culture. I’ll help you grow smart, not just fast.

• Customer Experience & Retention
  Create moments that keep people coming back. Every touchpoint should reflect your brand’s promise — and deliver on it.

• Growth Planning & Execution
  From launch to multi-unit expansion, I’ll guide you through the steps, decisions, and strategies that move your brand forward with confidence.

Let’s create something unforgettable.
Whether you’re looking to refine your brand or build a franchise empire of your own, I’ll help you turn your passion into a thriving, scalable business that customers (and investors) can’t resist.

Want More Information:

Contact us via Gigi’s Contact Page on her website! We look forward to hearing from you.